What words are triggering Facebook ads?

One factor that we are aware of is the need to avoid certain trigger words that appear to result in reach being choked. Typical examples are words like “Free”, “Like”, “Share”, “Buy”, “Sale” are obvious reach killers. Facebook dislikes brands trying to force reach (“Like” and “Share” being obvious examples).
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What words should you avoid in Facebook ads?

Remember: Avoid using pain points or "negative" words like diet, weight loss, fat, depression, anxiety, stress, fear, overwhelm, terrified, etc... The solution: Use positive language instead. Focus on how you want people to feel after using the product.
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What keywords are restricted on Facebook?

Use of restricted keywords.

Keywords such as 'fat loss,' “mortgages,' 'payday loans,' 'anti-aging,' 'marijuana,' and other terms that seem to touch on sensitive and controversial topics will be flagged. The same applies to all content that promises too much too soon or comes off as too salesy and even deceitful.
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What words are banned in Facebook ads 2023?

The recipe here is the following: do not use the words “Pandemic, Corona, Coronavirus, infection, anxious, disease”. They are overused, so Facebook blocks ads with such content. Likewise, avoid the following phrases: “confirmed case, positive case, social distance”. It is ok to use them separately though.
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What words should advertisements avoid?

Worst marketing words
  • Epic – This word was all the rage for about a year. ...
  • Hurry – Just about every emails start with, “Hurry!” Provide a deadline instead.
  • Revolutionary – Few things in life are revolutionary. ...
  • Unique – Yes, you want to set your product apart from others, but this isn't a good fit.
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Facebook Ad SECRETS That Experts Won't Tell You



What are the 5 five advertising mistakes to avoid?

In this blog we'll take a look at five common Meta advertising mistakes and let you know how to fix them.
  • #1: Choosing the wrong objective. ...
  • #2: Neglecting your warm audiences. ...
  • #3: Incorrectly setting up the Facebook Pixel. ...
  • #4: Relying too heavily on automatic placements. ...
  • #5: Letting a campaign run.
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What are the 15 most powerful words in advertising?

What Are The 15 Words? Free, Sex, Now, Easy, Best, New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results and You! While the studies are pseudo, the words are effective. They are also common sense.
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What are some things 3 that are not allowed to advertise on Facebook?

Derogatory Personal, Political, and Religious Content

Facebook bans ads that promote hatred against its users. In particular, the social media company doesn't allow ads attacking the following: Race. Sex.
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What are blacklisted words?

Blacklisting words will help identify undesirable content and block it from entering the system or your site. This setting prevents users from creating malicious usernames and avoids fraud.
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What is banned on Facebook Ads?

can be flagged for body parts even if they're not sexually suggestive. Prohibited categories. Even though some items may not be illegal per se, Facebook does have restrictions about advertising the following: Drugs or tobacco, supplements, weapons, and financial products (auctions, loans, etc.). Misinformation.
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Do keywords matter on Facebook?

Your About section, description, headline, photo captions, notes, and even updates are all areas for potential keyword plugs. We've said it before, and we'll say it again: Keywords are the cornerstone of your SEO strategy. You want to use your keywords at least once throughout your Facebook Page.
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Do you use keywords for Facebook ads?

Use keyword research tools

These resourceful tools are essential for copywriters that work on Facebook ads. They help them determine which keywords will make their ad be seen by larger audiences and which keywords they should be optimizing for.
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Are keywords important for Facebook ads?

Utilizing relevant keyword data can not only make the process of creating a Facebook ad campaign more efficient. However, it can also help to accelerate your progress toward your goals. In this article, we will delve into how to effectively use keywords in your Facebook ads to reach your intended audience.
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What is the rule of 7 Facebook Ads?

What is the rule of 7? The rule of 7 is based on the marketing principle thatcustomers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been aroundsince the 1930swhen movie studios first coined the approach.
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What not to do on Facebook Ads?

Complete guide to The do's and don'ts of Facebook Ads
  • Don't Be Deceptive. Do not set your ad as bait for the viewers. ...
  • Don't Ignore Mobile Users. ...
  • Don't Put Your Campaign On Auto-Pilot. ...
  • Don't Overdose it with Text. ...
  • Know your target audience. ...
  • Include a clear call-to-action (CTA) ...
  • Set the right budget. ...
  • Proofread.
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Why would Facebook reject an ad?

Facebook has policies in place that will reject ads when they violate restricted content rules and will automatically be rejected when they include any prohibited content. The restricted content is permitted, however, you will need to make sure that you follow the rules related to that specific restriction.
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What are words for banned?

Synonyms of banned
  • prohibited.
  • forbidden.
  • outlawed.
  • barred.
  • illegal.
  • proscribed.
  • unauthorized.
  • improper.
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What words are banned by Google?

Other banned phrases deemed insensitive include "black box," "black hole," "white list," "chubby," "kill," "crazy," "bonkers" and "mad." The ban on "you guys" is said to be justified in the guide by a need for gender-neutral language.
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Am I blacklisted or not?

The information about the blacklisting can be found in your credit profile as held by the Major Credit Bureaus :- Transunion Credit Bureau ; Experian Credit Bureau; Compuscan Credit Bureau and Xds Credit Bureau.
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What are the new Facebook advertising rules?

Facebook Advertising Policies (2023): All You Need To Know
  • Tobacco and related products.
  • Adult products or services.
  • Unsafe substances.
  • Weapons, ammo, or explosives.
  • Illegal products or services.
  • Discriminatory practices.
  • Adult content and sensational content.
  • Personal attributes and third-party infringements.
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What violates Facebook rules?

Community Standards
  • Violence and IncitementDangerous Organizations and IndividualsCoordinating Harm and Promoting CrimeRestricted Goods and ServicesFraud and Deception.
  • Suicide and Self-InjuryChild Sexual Exploitation, Abuse and NudityAdult Sexual ExploitationBullying and HarassmentHuman ExploitationPrivacy Violations.
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What should Facebook avoid?

10 Things You Should Never Post on Facebook
  • Embarrassing pictures of other people. ...
  • Your birth year. ...
  • Strong political or religious opinions. ...
  • Curse words. ...
  • Other people's big news. ...
  • Details of your vacation. ...
  • Posts intended to make others envious. ...
  • Drinking photos.
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What are the 12 powerful words examples?

12 Powerful Words
  • Trace – list in steps.
  • Analyze – break apart.
  • Infer – read between the lines.
  • Evaluate – judge.
  • Formulate – create.
  • Describe – tell all about.
  • Support – back up with details.
  • Explain – tell how.
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What are convincing words used in advertising?

Most Persuasive Words in Sales
  • Your Prospect's Name.
  • 'Yes'
  • 'You'
  • 'Because'
  • 'New'
  • 'Free'
  • 'Now'
  • 'Guarantee'
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What is the most powerful word in advertising?

The 10 Most Powerful Words in Advertising
  • NEW: Having something new and knowing something is new has incredible intrinsic value.
  • GUARANTEED: We are all reluctant to try something new because of the risk. ...
  • PROVEN: Another no-risk word that assures your target audience that your product has already been tested by others.
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