In a statement to The Independent, a representative for the NFL confirmed that the football league “covers all costs associated with the show and does pay the halftime performers' union scale.” According to Forbes, union scale is "a fraction of the six- and seven-figure sums" the artists typically earn regularly.
How much do celebrities get paid to do the Super Bowl?
According to the New York Times article, the NFL does not pay celebrities who perform at the Super Bowl halftime show. But the league covers the entire expenses of the artists and their entourage performing during the show.
Zip, zilch, zero. The harsh reality is that NFL policy states Super Bowl halftime performers are not paid for their show. Now, let's make one thing clear, doing the Super Bowl halftime show is not something that costs artists.
"We do not pay the artists," NFL spokesperson Joanna Hunter told Forbes back in 2016. "We cover expenses and production costs." With that being said, Rihanna work, work, work, worked it on stage without pay from the National Football League.
Snoop Dogg performs in the Pepsi Halftime Show during the NFL Super Bowl LVI football game between the Cincinnati Bengals and the Los Angeles Rams at SoFi Stadium on Feb. 13, 2022, in Inglewood, California. Snoop Dogg wasn't paid for his glorious Crip Walk at the Super Bowl Halftime Show in 2022.
Why Rihanna Wasn't Paid for Super Bowl Halftime Show Performance | E! News
Did Michael Jackson get paid for Super Bowl?
And it's not just them. The NFL has convinced some of the world's biggest artists, including Prince, Michael Jackson, Beyonce, Justin Timberlake, The Rolling Stones, Shakira, Jennifer Lopez, and Lady Gaga, to perform at the Super Bowl for free.
WASHINGTON — It may seem counterintuitive, but performing at the Super Bowl for millions of people has more in common with a college internship than a money-making concert tour stop. That's because the Super Bowl halftime show performers don't really get paid by the NFL to perform.
The surprising truth is that halftime performers aren't paid to perform at the Super Bowl. Per league policy, the NFL covers all costs related to the production of the halftime show, but the talent doesn't take home a paycheck (although the NFL foots the bill for their travel expenses).
Previous performers like Beyonce and Dr. Dre were paid close to nothing by the NFL for their performances. While the NFL does not write out large checks to performers who take the stage during half-time, the costs associated with their performance are covered by the league, according to Newsweek.
Did Rihanna get paid for performing at the Super Bowl?
Sunday's Super Bowl brought in around 113 million viewers who also took in Rihanna's high-flying halftime show performance — but the "Umbrella" star wasn't paid for her appearance. "We do not pay the artists," NFL spokesperson Joanna Hunter told Forbes in 2016. "We cover expenses and production costs."
How much did the Super Bowl halftime show cost 2023?
The production surrounding the Super Bowl halftime show can cost upwards of $10 million and is arguably one of the biggest performances of the year for artists.
All of this isn't cheap. Moyer says celebrities can spend $100,000 to $1 million a year on security depending on the services, with the average between $250,000 and $500,000. Bombace says with residential 24/7 security, clients are looking at “many millions.”
Regarding the latter, the NFL has refused to budge. “We do not pay the artists,” explained NFL spokesperson Joanna Hunter in 2016. “We cover expenses and production costs.”
On average, Celebrity Bodyguards earn approximately $64,700 per year. The salary range for Celebrity Bodyguards runs from $42,000 to $145,000. Bodyguards at elite firms start off at $100/hour and usually work 8-12 hour shifts.
Hiring Rihanna to come and perform at your private event will cost anything from $8million dollars upwards! She first burst onto the music scene in the summer of 2005 with her catchy hit single 'Pon de Replay' with the artist steadily releasing hit after hit since.
How much did a ticket to the first Super Bowl cost?
Tickets to the first Super Bowl (though it wasn't called that then) were $12 apiece, adjusted for inflation to equal about $106. The average price didn't top $40 until the mid-'80s and didn't break the $100 barrier until 1988.
Unlike the players who took the field for the Seattle Seahawks and Denver Broncos at Super Bowl XLVIII, halftime performer Bruno Mars won't be paid for his efforts–as is the custom at the year's biggest entertainment event. “No appearance fee,” confirms NFL spokesperson Brian McCarthy. “Same as always.”
Madonna was not paid for performing at the halftime show, which provides global exposure for an artist. Keith Caulfield of Billboard reported a 17-fold sales increase for Madonna's back catalog and strong preorder sales for her upcoming releases. Critics praised the show, noting Madonna's cautious performance.
How much did Apple Music pay for halftime show 2023?
Late Thursday, the league announced at Apple Music will become the new presenting sponsor of the intermission period for the most-watched event on the annual TV calendar. According to Ben Fischer of Sports Business Journal, it's a five-year deal worth roughly $50 million per year.