About 70 years ago, the Thomy brand marked a turning point by selling its mustard no longer in jars but in tubes to stand out from its competitors. Determined not to stop there, she wanted to offer her loyal fans a new innovation and created an unusual fork to screw onto her sauce tubes so that each bite is unique.
Indeed, Thomy, which belongs to the Nestlé group, had the idea of patenting an original fork tip made from recycled materials, which has its own hole and which screws onto the end of the tubes. The point is simply to add the ideal portion of mustard, mayonnaise, or ketchup sauce to your food and to each of your bites.
Designed in collaboration with the McCann Germany agency, the mouthpiece called “Saurk” (or the contraction of sauce and fork in English) allows the somewhat aging brand to afford a little spotlight. For this, she did not hesitate to take inspiration from offbeat but slightly useless concepts that always make consumers smile.
As sunny days begin to show up, the Swiss food brand has won no less than 1,000 Saurks for the fastest Internet users via its Instagram account.
A marketing initiative that reminds us about A Creative Keychain For Pizza Fans With Additional Melted Cheese.