This Artist Transforms Brand Logos Into Dystopian Landscapes

 

This Artist Transforms Brand Logos Into Dystopian Landscapes

Challenged by the architectural and societal differences between the United States and Eastern Europe, the architect Quin Wu wanted to put them at the heart of his creative project. Objective: To represent the logos of major brands in cold and dystopian, almost apocalyptic landscapes.

Originally from China, the designer studied architecture at the Rhode Island School of Design. It was by observing pictures of industrial towns in the Soviet Union, called “monotowns”, which perfectly illustrate the ideological conflict between the two regions that the idea came to him.

Artist Transforms Brand Logos Into Dystopian Landscapes

The choice to interpose the logos of major brands in these cold landscapes is first and foremost a nod to the opening of the first McDonald’s in the former USSR in 1990. Faced with the enthusiasm aroused by the arrival of the American fast-food chain, the Soviet police had to intervene to calm several thousand people.

For his series of illustrations, Quin Wu created all the images using 3D modeling software. For this, he took advantage of the confinement to train in the same techniques used to create the worlds of video games. Although it was called “Big Mac in Snow”, it later declined other brands such as Coca-Cola, Nike, Chanel, and Shell.

We let you discover below the chilling landscapes with the apocalyptic look of Quin Wu, to also find on his Instagram account and on his website. And in a very similar atmosphere, we invite you to (re)discover the transformations of famous brands into post-apocalyptic buildings by the artist Ruben Kos.

Adidas
Adidas
Apple
Apple


Chanel
Chanel


Coca Cola
Coca Cola


Donut Store
Donut Store


McDonald's
McDonald’s


Nike
Nike


Shell
Shell


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