Kim Kardashian Launches Lingerie Designed For People with Reduced Mobility
The inclusive brand SKIMS aims to highlight all bodies by offering lingerie and clothing adapted to all body types. She just unveiled on May 2, a new range of underwear specially created for people with reduced mobility.
For its latest collection called Adaptive, the brand launched in 2019 by businesswoman Kim Kardashian has surrounded itself with American Paralympic athlete Scout Bassett who lost her right leg when she was a baby, model Pansy St. Battie, author Stefanie Schaffer, and journalist Haleigh Rosa.
In order to promote inclusion, the collection offers sets of underwear that are both practical and aesthetic, designed for people with reduced mobility. Unlike other brands, the products do not feature zippers but a discreet and comfortable hook and eye closure. As the athlete explains in the advertising spot unveiled on Instagram, it is quite possible to dress standing, sitting, and even lying down.
Among the 4 products that make up the SKIMS Adaptive collection, we find a bra, a boxer, panties, and a tanga, available in 4 different colors. The collection is currently available on skims dot com. On the price side, it will take 18 euros for a tanga or panties, 22 euros for a boxer, and 32 euros for the bra.
It is a great initiative from the SKIMS brand which offers collections consistent with its values where all women can find themselves.