Krispy Kreme Unveils Creative Donuts Perfect For St. Patrick’s Day
As St. Patrick’s Day approaches on March 17, American restaurant chain Krispy Kreme, which specializes in donuts, has unveiled a collection of donuts in honor of the famous holiday.
Originating in Ireland, the Christian holiday of St. Patrick has now become popular all over the world. But it is also a good opportunity for brands to show creativity during marketing operations of all kinds.
So since March 10, Krispy Kreme has released four new donuts adorned with greens to honor the tradition. Among them is the Lenny-looking Lenny Leprechaun Donut with green and black frosting and a fondant hat and the Luck O’ the Rainbow Donut set with green frosting and sprinkles and a rainbow. sky in sugar cubes. But also St. Patrick’s Donut Shamrock filled with original Kreme and sprinkled with little clovers and finally, the Original Glazed glazed in green with sprinkles.
And for the happy customers who go to participating stores or to the drive-thru dressed in green on March 16 and 17, they will have the chance to leave with an original frozen donut offered. An original marketing idea from Krispy Kreme surfs on current events and traditions to offer new ranges of products.
But it’s not the only brand to have taken advantage of the opportunity: Check out our other collection by exploring the blog.